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Memova Mobile

IN THE NEWS

Critical Path Powers Telecom Italia's E-mail Service
June 8, 2007

Critical Path has announced it will provide on-the-go access to email for Telecom Italia's ALICE broadband subscribers in Italy with its Memova Mobile platform. The platform allows consumers to send and receive email with any MMS-enabled mobile phone and was selected based on the application's affordability and compatibility with consumer mobile phones. Consumers can subscribe to the service free-of-charge for a one month trial period from the ALICE website or by sending text messages from their phone.
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Visiongain Mobile Communications Reports Examine IMS, FMC, Quad-Play, Mobile E-mail and Content Convergence
March 30, 2007

London-based market research firm visiongain has issued several reports examining different aspects of the mobile communications market. The reports focus on mobile consumer e-mail, content convergence and quad-play FMC (fixed-mobile convergence) strategies for operators, and forecasts for the IP Multimedia Subsystem market through 2012. In a report dealing with mobile email, visiongain cited Critical Path as a company that offers solutions that enable end-users to access existing email accounts from mass-market mobile devices.
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News Brief — Critical Path
March 20, 2007

This news brief announces that Critical Path has expanded its partnership with leading operator O2 UK. As part of its initiative to deliver new converged messaging services to consumers, O2 has upgraded its messaging systems, deploying Critical Path's Memova platform. Memova enables a variety of converged services for consumers, including mobile email, advanced multimedia messaging and communications, and integrated access to personal information and content. These services simplify and unify the consumer experience across both mobile and fixed-line connections.
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Critical Path unveils Memova Mobile 3.0
February 14, 2007

This news brief announces that Critical Path has released Memova Mobile 3.0, the latest version of its consumer-oriented mobile email and content solution. Memova Mobile 3.0 introduces support for the major IETF and OMA push e-mail client protocols and is designed to support new client standards as they emerge. As a result, services powered by Memova Mobile work with the phones that consumers are already using, and services can be provisioned over the air with no software to download.
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IDEA Cellular Launches New Mobile Email Service with Critical Path
December 20, 2006

Critical Path has announced that IDEA Cellular has launched Easy Mail - a new mass-market mobile email service, powered by Critical Path's Memova Mobile technology. The new push email service is simple to use and works on any GRPS-enabled handset.
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Idea Offers Mobile Email Service - Easy Mail
December 20, 2006

Critical Path has announced that Idea Cellular has launched Easy Mail - a new mass-market mobile email service, powered by Critical Path's Memova Mobile technology. Memova Mobile pushes messages from existing email accounts to everyday mobile phones, eliminating the need for smartphones and/or specialized client software. The service will be particularly attractive to consumers and small business users with standard mobile phones.
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Indian operator offers BlackBerry rival
December 19, 2006

This feature article announces that IDEA Cellular has introduced a push e-mail service called Easy Mail for users of its GPRS offerings. Provided by San Francisco-based Critical Path, Easy Mail is a clientless service which any individual or enterprise subscriber can use to access e-mail via MMS on their handsets. IDEA Cellular decided to employ a software approach to push e-mail to support a strategy that does not depend on the type of handset a user has. This is a feature that is not available with other push email services like those provided by Research In Motion.
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High potential seen for 'simple' consumer mobile email
May 25, 2006

This article on the untapped demand for mobile email services in the consumer market is a result of this week's Global Messaging conference in London, England. The article featured commentary and quotes by Nikki Gore, senior director of product marketing for Critical Path. Gore focused on the profitability of consumer mobile email and said the consumer market has a high potential, but only if service providers deliver what consumers want at the right price. Gore also emphasized that in order to be successful, consumer mobile email must be easy to use and targeted at what a user actually needs or wants.
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WIND deploys Critical Path solution
May 15, 2006

Wind Telecomunicazioni SpA, Italy's leading operator of integrated fixed-mobile-Internet communications service, has deployed Memova Mobile - Critical Path's push mobile email solution for consumers. Wind is using Memova Mobile to launch a new service called MMSMail, which enables subscribers to easily send and receive mobile email on a broad range of popular consumer mobile phones. Wind chose Memova Mobile based on the solution's ability to boost MMS traffic and address the needs of the mass market.
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WIND Deploys Critical Path's Memova Mobile for MMSMail Service
May 9, 2006

Critical Path, a provider of messaging software and services, announced that Wind Telecomunicazioni SpA, the Italian operator of integrated fixed-mobile-Internet communications services, has deployed Memova Mobile, Critical Path's push mobile email solution for consumers. Wind is using Memova Mobile to power a new service called MMSMail, which enables subscribers to easily send and receive mobile email on a broad range of popular consumer mobile phones. Critical Path said Wind chose Memova Mobile based on the solution's ability to boost MMS traffic and address the needs of the mass market.
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Analysis: what do consumers really want in a mobile email solution?
By Mike Serbinis
January 15, 2006

Today, there are approximately 1.8 billion mobile phones in the world, which translates to roughly 600 mobile phones to every BlackBerry. And while corporate mobile email will continue to grow, the potential of a number like 1.8 billion makes it difficult for carriers to ignore. The mass market — your aunt, your husband or mom — want email on the go too.
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Critical Path Offers Asian Consumers Affordable Mobile Email
November 24, 2005

A survey commissioned by Critical Path revealed a significant market opportunity for consumer mobile email in Singapore. It was discovered that more than one-third (37%) of Singaporeans surveyed want access to email on their mobile phones. However, the survey also found that 85% of Singaporeans who want mobile email, are not willing to pay for a new mobile phone to get it.
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Our Consumer Guide to the latest mobile phones in the market place
November 14, 2005

"The majority of mobile phone users in the UK want to be able to send and receive emails via their handsets, but they also want to be able to control who they received emails from, and don't want to have to pay a fortune for the service."
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BBC Five Live Radio
November 12, 2005

BBC Five Live discusses Memova Mobile and consumer demand for mobile email.
Listen to the audio clip (MP3 Format, 5.32 MB)

A Cheaper BlackBerry
November 8, 2005

It seems that Singaporeans want it all. IN a survey conducted by Market-Share in September, more than 37% of 533 Singaporeans surveyed wanted access to their email via their mobile phone. Critical Path, a US-based messaging software and service provider, intends to address this demand with its Memova Mobile solutions, which gives consumer's email access on their phones, without them having to upgrade to smartphones.
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MMS: Mobile email on the Critical Path in France
By Mike Grenville
November 4, 2005

"A consumer mobile email service launched by SFR in France has reached 150,000 paying subscribers in just four months using Critical Path's Memova Messaging Technology..."
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Learn the lessons to crack consumer mobile email
September 9, 2005

"Survey figures published by Critical Path, one provider of messaging software and services, show that 84%of UK consumers want the ability to select which messages they receive on their mobile phone, and 62% rank "low cost" as a very important mobile email feature. A massive 96% of consumers are not willing to buy an expensive mobile phone just to get mobile email, but 56% of UK consumer would feel "out of touch" with friends and family without email access for just a single week."
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UK Consumer Demand for Mobile Email Grows
August 19, 2005

"Critical Path, a provider of messaging software and services, show that 84% of UK consumers want the ability to select which messages they receive on their mobile phone, and 62% rank "low cost" as a very important mobile feature... Critical Path conducted the UK survey to research consumer attitudes about the use of email and, in particular, to gauge interest in the use of mobile email services."
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Survey Shows Millions of Americans Want Mobile Email
By Ed Hardy
August 17, 2005

"Roughly 82 percent of survey respondents want to be able to choose which emails reach them on their cell phone, citing emails from their spouse or significant other as most important. About 67 percent do not want emails from their boss sent to their phone... This online poll of adult consumers in the United States was conducted by Ipsos Public Affairs on behalf of Critical Path, Inc., a developer of mobile email software."
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Operators not meeting demand for mobile email
August 17, 2005

"Critical path CTO Mike Serbinis said that the apparently untapped demand could provide operators with a big opportunity to drive data revenue. Just retro-fitting enterprise-focused services won?t do the job, he added: 'Consumers want an affordable service that is easy to use, works on their current phone, and can deliver messages from their current email account.'"